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剧情简介
首创“面对面捐款”——全透明、最放心的慈善模式——首先由《第一书记》记者跋山涉水到穷乡僻壤寻找最需要帮助的村庄，拍摄他们的扶贫项目，由该村第一书记来到演播室现场讲述，让观众深深了解、深深触动，现场100家爱心企业或团体、人士面对面捐助，通过电视搭建起爱心企业与帮扶对象直接面对面接触的平台，不需要通过第三方转达爱心。捐助款直接从爱心企业手上到达受助者手里，没有任何中间环节，整个过程，有摄像机镜头的记录，并在电视上播出，接受所有电视观众的监督。
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